Business Plans, Forecasts
We provide a wide range of advisory services in the areas of business planning and project feasibility studies which include working from the bottom-up to arrive at conclusions, recommendations, and reports which could be utilized by the key decision makers. We also assist in evaluating different offers received from bidders to public invitations for tenders.
A Strategic Business Plan is not merely a means for seeking credit facilities or equity investments. Despite having all their strategic and tactical ideas clearly in their mind with an emotionally intense attachment to them, managers and business owners might still need an outsider's 'unemotional' and realistic approach to those interpreting those ideas and visions into a pragmatic plan of action in such a way that a lender or other investor will buy into them. Besides, those external professionals have had previous experience of preparing plans and may be in better positioned to do the job.
Normally a business manager or owner will need a Strategic Plan in the following situations:
- New product or service launch
- Business expansion
- Purchase or sale of an entity, division, branch, product or service
- Financial or business re-engineering
A Strategic Plan describes the company, its products and services, competition, management, financial position and operating results, both historical as well as future-oriented.
A user of the plan will expect to find the following information:
Profile of the targeted market and its composition
A detailed description of the venture
Substantiation that the targets achievable and the underlying assumptions are both relevant as well as realistic.
A detailed marketing plan clearly identifying the target market, the demographics, the competitiveness of the pricing of products and services.
A human resource plan
Financial plans that covers all areas of the business and its economic viability.
Projection or forecasts for the next three to five years with details of the assumptions used.
Capital expenditure requirements
Financial requirements giving a detailed breakdown as to the sources and nature of funds i.e. equity investment or borrowings.